A private proposal · Prepared exclusively for Heather
Proposal Nº 001 — June 2026
Heather, here is your boutique — built two ways.
Every line below is something your store will do. Tap the boxes to shape your build — totals update live. Struck prices are typical rates for the same work — your friends & family pricing is already applied.
Prepared by TonyPricing valid 30 daysDemo store included
✦ My honest recommendation for launch: the Signature Theme Build. It covers everything on your list, you can run it yourself from day one, and the bespoke build stays open as an upgrade later — nothing gets wasted.
Option oneTony's pick
The Signature Theme Build
A premium Shopify theme, custom-designed around your branding. You hold the keys — edit any page yourself, anytime.
The foundationAlways included.
Complete store setup & design directionPremium theme, payments, shipping, taxes & policies configured, 2–3 design directions to choose from, two revision rounds, a training session, and 30 days of post-launch support.$3,500$950
From your listPre-checked — this is the build we discussed.
Add-onsCheck to add now — or bolt any of these on later.
Your friends & family price
Typical rate $12,900
You save $9,950 vs. a typical rate
$2,950
One-time · half to start, half at launch
After launch: optional care plan from $95/mo, or simply hourly when you need me — never required.
Option twoThe flagship
The Bespoke Headless Build
A fully custom storefront like realpreloved.com — no template underneath. The foundation for a mobile app, dashboards, and AI features. Premium-grade, without the premium invoice.
The foundationAlways included.
Hand-built storefront & engineeringCustom code on Shopify's backend, hosting & deployment, a visual editing layer so you can still change content yourself, performance engineering, training, and 30 days of support.$18,000$4,700
From your listThe same nine needs — built one-of-one.
Add-onsWhere this build really stretches.
Your friends & family price
Typical rate $40,000
You save $30,550 vs. a typical rate
$9,450
One-time · half to start, half at launch
After launch: care plan from $150/mo — custom code deserves a caretaker, so I plan it in honestly.
Same engine underneath.
Both run on Shopify: products, inventory, orders and bank-grade checkout — identical and rock-solid either way.
Different day-to-day.
The theme build hands you the keys — edit pages yourself, add apps in a click. The bespoke build trades some of that ease for a one-of-one storefront.
Nothing gets wasted.
Start with the theme. If you upgrade later, every product, customer and order carries straight over.
What every store pays — no matter who builds it
Full transparency: these go to Shopify, your registrar and Google directly. I add zero markup, ever.
$39/mo
Shopify plan
$29/mo if billed annually
~$15/yr
Your domain
Owned by you, always
You set it
Google Ads budget
Paid straight to Google · $500 credit after your first $500